I saw a video recently that submitted that the beginning of the end for SouthWest started because their rerouting software was even worse than the intrinsic complexity of the problem.
During a blizzard, their system fell so far behind trying to route planes and crews around it to make sure uncancelled flights could still be honored that they had to do it by hand and they were stranding crews and passengers all over the US by not reacting fast enough to new closures.
After that hit to their reputation the ownership and board shifted to a more extractive model and they have continued to spiral.
I saw a video recently that submitted that the beginning of the end for SouthWest started because their rerouting software was even worse than the intrinsic complexity of the problem.
During a blizzard, their system fell so far behind trying to route planes and crews around it to make sure uncancelled flights could still be honored that they had to do it by hand and they were stranding crews and passengers all over the US by not reacting fast enough to new closures.
After that hit to their reputation the ownership and board shifted to a more extractive model and they have continued to spiral.