This article seems to be three to six months past due. As in the insights are late.
>One animator who asked to remain anonymous described a costume designer generating concept images with AI, then hiring an illustrator to redraw them — cleaning the fingerprints, so to speak. “They’ll functionally launder the AI-generated content through an artist,” the animator said.
This seems obvious to me.
I’ve drawn birthday cards for kids where I first use gen AI to establish concepts based on the person’s interests and age.
I’ll get several takes quickly but my reproduction is still an original and appreciated work.
If the source of the idea cheapens the work I put into it with pencils and time, I’m not sure what to say.
> “If you’re a storyboard artist,” one studio executive said, “you’re out of business. That’s over. Because the director can say to AI, ‘Here’s the script. Storyboard this for me. Now change the angle and give me another storyboard.’ Within an hour, you’ve got 12 different versions of it.” He added, however, if that same artist became proficient at prompting generative-AI tools, “he’s got a big job.”
This sounds eerily similar to the messaging around SWE.
I do not see a way past this—-one must rise past prompting and into orchestration.
The Lord of the Rings: The Return of the King back in 2003 used early AI VFX software MASSIVE to animate thousands of soldiers in battle: https://en.wikipedia.org/wiki/MASSIVE_(software) - I don't think that was controversial at the time.
According to that Wikipedia page MASSIVE was used for Avengers: Endgame, so it's had about a 20 year run at this point.
Tech companies love to show off that they are using AI, how they are embracing it, etc. Among engineers, there is also a growing community of folks who embrace tools like Cursor, Chat GPT, Gemini, v0, etc.
When it comes to artists, I have less insight but what I see is that they are extremely critical of it and don't like it at all.
It's interesting to see that gap in reactions to AI between artists and tech companies.
I would imagine that if it is shameful among the established players to use AI, what will happen is that entirely new players will come in. For me, it's the story that matters, and if they can tell a better story with AI, then many people will naturally flock to them.
I would absolutely love being able to create the movies I’ve always wanted to be made and them be plausibly good.
I wonder who is making the oss version of these tools? So you can specify all the hundreds of parts needed to just compose a decent framework
> It might cost only $10 million, but it would look closer to a $100 million movie. "We’re going to blow stuff up so it looks bigger and more cinematic,” he said.
No comment needed.
> James Cameron teamed up with Stability AI, one of the tech companies making inroads in Hollywood.
... and produced the worst AI-upscales of True Lies and Aliens, to universal scorn from audiences.
My neighbor is a director and is secretly using and in love with Claude for much of their work.
Reminds me of: “NO CGI" is really just INVISIBLE CGI
So much 'he says, she says' that I honestly lost track of the point it was trying to make.
Takeaway: Maybe AI good. Maybe AI bad. Scary. But possibility. Everybody try.
Hiding it? Are they supposed to slap on a disclaimer? Feels like one could safely assume they've been using it.
Anyways, AI generated media is gonna lead to hyper-personalized, on-demand, generated media for people to consume. Sure, hollywood will still be around, but once consumer computing power and the models catch up, there are gonna be a ton of people choosing their own worlds than the ones curated by an industry.
When there is a cost to a business from you knowing about something, prepare to be lied to.
We watched the live action Lilo & Stitch reboot yesterday. One thing that struck me was almost every shot was like 2 seconds or less. A lot of camera work for a kids movie... or that's all they could manage to generate?
It's a race to the (AI-slop) bottom. But most of the inhabitants of the world will barely notice.
I have to wonder if movies will improve or not with AI, because some really stupid franchises have seen stupid amounts of money, while most people barely watch the actually good creative stuff. We're already swamped with unwatchable schlock, but I'm not sure it will improve if we automate it. It's the same people spending the money to make, promote, and distribute movies, the AI doesn't have any money to make a movie or the impetus. But if most people cared about art, creativity, and good storytelling, there probably wouldn't be a race to the bottom in the entertainment industry.
Idiocracy was a documentary, and "ASS" https://www.youtube.com/shorts/kJZjU2k5abs is what the AI will calculate we want to see, and it will win awards.
https://archive.is/ATD9T