I&#x27;d say there are deeper lessons:1) Talk to your users and get feedback on mock-ups before you burn time building.2) From those discussions, Identify who can be early champions for you and help you get the word out to others.

A week ago, we reached 200 users for our SaaS solution (social media). We expected to hit this number by May.We&#x27;ve learned 2 lessons from this milestone that I want to take the time to share with you:Lesson 1: You don&#x27;t know how good your solution is until it&#x27;s tested in the real world.In the beginning you have great ideas. By the end you have great ideas. In the middle you realize that your great ideas weren&#x27;t that great after all.We assumed (educated guess) that our software is great enough to ask the customer to pay for a trial and then afterwards pay for a subscription. But we were wrong. Instead, we saw:- 21% conversions for trial offer.
- 2% conversion for subscription offer.
Our solution is not living up to our users expectations (or the ones we set). Ouch. But necessary.Lesson 2: You&#x27;re not ready for the unexpected.Our plan was to launch on Product Hunt, get a high place and go from there to 2000 customers. What happened instead was a ranking below the top 12 launches. Essentially we didn&#x27;t &quot;make it&quot;. But then something unexpected happened:We got featured on a popular and trusted AI newsletter (Superhuman, anyone?) and a Spanish newsletter (who 1-to-1 copied the other one).They had found us on Product Hunt and they liked our idea enough to feature us.Wow. Grateful.That&#x27;s all. I know these lessons aren&#x27;t new. But sometimes you just need to go through it yourself to actually understand them. I wish the same for you!

Lessons we learned from our first 200 users