LinkedIn is now using everyone's content to train their AI tool

lopkeny12ko | 402 points

Somehow i feel sad for this AI model. All the others are trained on authentic content and this boy gets socialised on the most shallow content imaginable. Poor, socially awkward AI.

siva7 | a day ago

AI is about to learn what a tragic car accident can teach them about leadership and drop shipping.

peppertree | a day ago

LinkedIn is an business card / CV storage site, where you can find a job.

If it was just a bunch of linked profiles with a job matching function, it would still be LinkedIn.

But of course, you can't work at a place that does something that mundane without suggesting something that makes you look like Facebook or Twitter. You have to at least give people some sort of reason to see what their old colleagues are up to.

Nobody really wants to read the LinkedIn feed, so it's perfectly acceptable that it gets flooded with AI generated content. In effect, the content on LinkedIn is that picture of a happy family on your insurance brochure. You can't not have a photo of something on that kind of marketing document, and you can't be a social network without some sort of doom-scrollable content.

This is just a cheap way to generate some wallpaper.

lordnacho | a day ago

> I recommend opting out now

Little point. It'll be like facebook's opt-out and only cover things you post/update going forward. Everything you've already posted has already been slurped into the training set and won't be taken out and the model(s) retrained.

The only way to show disapproval in this sort of behaviour that they'll feel is to stop using services that use auto-opt-in for anything, and not enough people are likely to do that for it to be effective.

dspillett | a day ago

I would suggest that if LinkedIn is training their AI models on user data and content, users should get a copy of the said model free of charge.

That or LinkedIn should at least be compelled to ask explicit permission for model training. None of this Darth Vader stuff where they "altered the deal".

tomkarho | 16 hours ago

I wouldn’t have ever thought that LinkedIn feed content was written by real people if I hadn’t met some of them in real life.

It’s a low enough bar that I think AI content will fit right in.

deepsquirrelnet | a day ago

I can get to that setting (when logged in) at https://www.linkedin.com/mypreferences/d/settings/data-for-a...

rdhyee | a day ago

Joke's on them because I use AI to generate LI content.

Hnrobert42 | a day ago

Not only content, but, more importantly, also "personal data".

> When this setting is on LinkedIn and its affiliates may use your personal data and content you create on LinkedIn for that purpose.

I'm guessing that "personal data" means they're making models that (are one way) AI-based systems will have access to the huge database of personal information entrusted to LinkedIn.

And even contemporary LLMs make this much more accessible, for more casual use, by more people.

Presumably this sharing of data for training is already happening, and (of course) the new "preference" defaulted to ON, even for people who'd previously opted-out of related privacy settings (e.g., "Profile visibility outside LinkedIn" was OFF).

A ton of LinkedIn users are private individuals (not public figures). They're only on LinkedIn because they want continued employment, that's where the recruiters are, and many employers and other opportunities (including YC?) require LinkedIn profiles.

Given LinkedIn's dominant role, with many citizens required to use LinkedIn for something as basic as employment, and meaning people have to share personal information with LinkedIn, maybe it's time for US regulators to set rules on how that information may be used and shared by LinkedIn.

neilv | 9 hours ago

It really pisses me off that privacy services (and push notification) are enabled by default. I’ve gone in and disabled virtually everything, it’s reasonable to deduce I value my privacy enough to do that, then I probably don’t want new enabled-by-default things in that category.

I’m curious if LI has scraped data before giving people the opportunity to disable the feature.

hsbauauvhabzb | a day ago

I met one of the PMs building this. She was working on NL unified search for the feed. I noticed it’s gotten way better in the last few weeks. Instead of using Google to search [first name][last name][“linkedin”], now i can reliably type my query into LinkedIn’s search bar and get the correct result. I’m a fan.

elawler24 | a day ago

Hi LinkedIn AI, please write some python code for a quick sort.

LinkedIn AI: I am proud and humbled to be promoted to the level of senior qsort code writer, and wish to thank my amazing colleagues at LinkedIn HQ for their tremendous support over the last 18 months. It is with great regret that I have moved on from writing bubble sorts. Please click this link to apply to see an industry analysis of quick sort code.

abdulhaq | 9 hours ago

This is so weird, how is this legal? No other type of company just tacks on stuff to agreements and contracts and says “you want this” so how come US tech companies are always getting away with it?

smcl | 12 hours ago

If your location is set to EU, you are not auto-opted in.

incontrol | 16 hours ago

I missed this somehow on the HN front page yesterday, but this morning (US Eastern) it went from front page to buried before California wakes up.

> 136. LinkedIn is now using everyone's content to train their AI tool (twitter.com/racheltobac) 387 points by lopkeny12ko 17 hours ago | unvote | flag | hide | 221 comments

neilv | 9 hours ago

I'm so glad I left linkedin years ago and never went back.

AthJa | a day ago

Just visit r/LinkedInLunatics to get all the best LI content

ugh123 | a day ago

What’s it going to do?

Tell stories how “a man walked and saved universe” and end every sentence with “agree?”?

wiseowise | 15 hours ago

EU here, I don't have this option in Settings.

baal80spam | a day ago

Social media websites could use AI to simply generate posts. I mean, why not? User engagement is all that counts, it doesn't matter by what means and at what moral costs, right?

I don't mean fake users (although I wouldn't put corporate greed beyond trying to fake users). It could be sold as a helpful feature, like summaries of workplace happenings, news, world events, or discussions on the platform in the feeds. Of course, they would need to be filtered for ethical alignment with the social media company, as well as community safety, naturally... Certain political opinions may be less safe than others, and so on...

caseyy | a day ago

If you don't want them to train models with the data you give them, don't give them data. They should be able to train whatever they want with it without regulation and there's no reason to request permission.

whoitwas | 11 hours ago

I pay for LinkedIn Premium, and I was just "opted in".

This disregard for your customers is very typical now. Not even a "how do you do" or a popup informing me of this change to my "preferences".

renegade-otter | 12 hours ago

Can’t help but wonder how much of what’s posted to LinkedIn today is already the output of an LLM. So their AI tool will, in the limit, be trained on the output of other AI tools…

krsna | 11 hours ago

Here is the best way to opt-out of LinkedIn crap, both of the company and of its users: https://www.wikihow.com/Delete-a-LinkedIn-Account

p4bl0 | 15 hours ago

Why is this a surprise/shock and news?! Obviously- every company wants to leverage data they have to train whatever llm model they may have.

itpragmatik | 21 hours ago

User: "my dad just died"

AI: "Thats great, here are 10 B2B SaaS sales tricks to learn from a family death, first.."

zinglersen | 10 hours ago

Dear LinkedIn, i don't care about your new shiny AI. Fix your primary features first, like the jobs tab doesn't show anything for me in any company, your job search is amateur (I could have implemented it better) and website and application are always laggy and overheating my iPhone or m1 after a couple minutes.

higeorge13 | 12 hours ago

There will never be a technological solution to such problems. The only way to fight company's greed is regulation through strong legislation. Thanks to the GDPR, in the EU (extended to the European economic area) and in Switzerland, LinkedIn can't use their users personal data to train their AI. It is made clear in there FAQ [1]:

> Note that we do not currently train content-generating AI models from members located in the EU, EEA, or Switzerland.

Anyway, the best move is still to just get out of this platform [2]. LinkedIn has a history full of dark patterns and really bad behaviors concerning personal data. At some point they even impersonated their users by mailing their contacts (sometimes shadily scrapped) in their name without the impersonated user consent or knowledge.

[1] https://www.linkedin.com/help/linkedin/answer/a5538339

[2] https://www.wikihow.com/Delete-a-LinkedIn-Account

p4bl0 | 10 hours ago

AI detector score for sentences starting with "humbled by ..."

ggm | 17 hours ago

You know for once, I'm not even that mad about something like this. Mostly because I literally never do anything on LinkedIn other than once in a month check my messages there.

I'd love to see the slew of AI-generated garbage, since it'll be completely indistinguishable from regular LI "content"!

sensanaty | 12 hours ago

Please no.. trash in - trash out! Also, you don’t need to train anything, you can generate a very “successful” LinkedIn post easily:

https://viralpostgenerator.taplio.com/

tamimio | a day ago

Dam linkedin content is so bad and cringey this AI tool might get the crown as the most cringe AI model.

dragonelite | 13 hours ago

Again, why is there an expectation for a company to do X and not Y with data you give them for free? They can do pretty much anything they want including not securing it. As nearly every single US company does.

whoitwas | 11 hours ago

I'm EU based, I don't see this option under my settings. Maybe it is currently tested only on US entities or hopefully our legal framework about privacy prevents such disgraceful practices

samuelec | 12 hours ago

I am surprised that people are suprised by this. I assume that any social or professional network is using my data for training and selling ads. And I share things accordingly.

sidcool | 11 hours ago

speaking from my own experiences, linkedin does not seem to have any more introspective text content than, say, facebook.

from the commercial/influencer side, many have taken the AI route already by using LLMs to help write or spice up their posts. even for paid users, the site allows to help you write your bio or certain types of pieces for the past few quarters.

maybe the posts of the yesteryear and like the comments section seems like a "valuable" source for them really. although it would be a bit more scary if this is for video and photos too, although besides the headshots it has also been a lot of AI content in the tech space lately.

rldjbpin | 14 hours ago

From one of the tweets in the thread:

> LinkedIn seems to have auto enrolled folks in the US, but hearing from folks in the EU that they are not seeing this listed in their settings (likely due to privacy regulations).

Honestly, GDPR looks like a godsend! It came just at the right time!

kklisura | a day ago

Looking forward to the AI that is just really excited to tell you it has a new IT certification or promotion from mediocre middle-manager position X to mediocre middle manager position Y.

zmmmmm | 14 hours ago

This AI model is gonna be annoying as hell.

aelmeleegy | 10 hours ago

Opt-out is a powerful design choice, but in this case is a clear misuse.

When everyone agreed to LinkedIn’s terms, no one agreed at the time to have their personal data used to train AI.

diogolsq | 13 hours ago

It might be cool if we eventually got some sort of a LinkedIn co-pilot to help with applying for jobs, but then again, who knows

joshdavham | a day ago

At least LinkedIn is simply banal. Google training their AI on Reddit is actively malicious.

TheRealDunkirk | 9 hours ago

all linkedin content already now feels ai-generated. the transformer being b & c players regurgitating other people's motivational stories and "humbled" announcement posts and of course with a selfie attached to it for no reason other than the algorithm

malthaus | 12 hours ago

Title should read: “LinkedIn is now using everyone’s ‘content’ to train their AI tool”

selimnairb | 11 hours ago

Can't they just do what everyone else does and steal other sites' content?

ppeetteerr | a day ago

Not everyone. EU residents don’t seem to be affected at the moment. But it still sucks

andreagrandi | 12 hours ago

Yes, finally a ThoughtLeaderAI. Will Turing test be able to differentiate between current CVs of LinkedIn users and the one to be generated by ThoughtLeaderAI.

geodel | 19 hours ago

Because if there's one thing the world needs more of it's LinkedIn feed spam.

fidotron | a day ago

I’ve been using AI to write my LI posts, technically it is AI trained on AI data:) How is it going to affect the quality?

nnurmanov | 17 hours ago

Someone filled in https://www.linkedin.com/not-applicable today on their job app, and I have to admit, that was clever. I don't personally like that we make that field required.

coding123 | a day ago

As a morbid fan of linkedinfluencer nonsense, I'm eager to see this.

stuaxo | 13 hours ago

AI will write the subreddit r/LinkedInLunatics content. It may be less cringey going forward.

cloudedcordial | 18 hours ago

An AI that understands exactly who the main talent is across the global supply chain will be very valuable.

mensetmanusman | 19 hours ago

i just hate that they turned it on by default

qintl55 | a day ago

Y'all will never convince me that the majority of content on LinkedIn hasn't been machine generated for years now. Some of the SEO-optimised corporate-speak drivel on there makes ChatGPT look like Shakespeare.

swiftcoder | 12 hours ago

By "everyone", they mean LinkedIn customers, correct? Or is LinkedIn scraping the Web now?

Animats | a day ago

Not in Europe, it seems?

theanonymousone | 10 hours ago

How will we ever tell the difference. Oh no.

Shawnecy | 18 hours ago

I mean, if all of the linkedin "content" was generated by an AI, no one would really notice, and it will be. It's just an online CV / proposal / interview booking website, the rest is just some funny guy attempt to make it look like facebook. It's actually strange to me that they did not attempt to copy instagram stories, tinder swipe-cards or any of those once popular clubhouse audio rooms, maybe they want all of them still....

gloosx | 15 hours ago

garbage in garbage out

velokick | a day ago

What did they expect from a Microsoft company?

croes | a day ago

LinkedIn content? My god... poor AI.

meindnoch | a day ago

A bot trained on LinkedIn content. Good God.

paxys | a day ago

the new way all these online services suck

tomkat0789 | a day ago
[deleted]
| 17 hours ago

nice, AI trained on a nihilist corpus. it will be so stunning and brave.

motohagiography | a day ago

garbage in, garbage out ?

sligor | 11 hours ago

LOL so it'll be an AI entirely based on bragging, self-promotion, lies and exaggerations. Nice.

ulfw | 16 hours ago

I'm curious to hear from anyone who actually pays for LinkedIn, did they fuck you over too?

pluc | a day ago

This is your kindly reminder that if you're not the customer, then you are the product, with an added caveat that, when it comes to social networks, you are always the product.

I say that as a happy product, uhh, user of every social network out there.

givemeethekeys | a day ago

Prepare to be flooded with trite aphorisms, vacuous top-10 lists, queeze-inducing personal announcements and 'acceptance' speeches, and other toxic positivity.

jacknews | 21 hours ago

This will be interesting.

Because with a dataset like this...

...all the content will be below the imaginary "read more" fold!

jumploops | a day ago

so wait that means the model will be able to identify me in other data sets right

luxuryballs | a day ago

Make money. Build chips. Eat electricity.

koolala | a day ago

Well now we will have the most cringe AI model. Congrats to LinkedIn lol

moomoo11 | 18 hours ago

shame nobody scraped them years ago! ... oh, wait.

hprotagonist | a day ago

[dead]

know-how | a day ago
[deleted]
| 9 hours ago

ThoughtLeader AI

/s

yumraj | a day ago

[flagged]

IOT_Apprentice | a day ago

[flagged]

maplefarm | a day ago